Membership Renewal Series
CLIENT
Blueprint Internet Marketing for Dynacare
WORK
Planning and copywriting
The first of four renewal emails, shown here, offered a bonus month as an early-response incentive.
Additional content below the “New and improved” subhead detailed new features and mobile functionality, and reminded members of program benefits.
Subsequent efforts in the series used a mix of messaging, text length and layouts along with increased urgency.
Subscription Renewal Series
CLIENT
Truth + Dare Agency for Azure Magazine
WORK
Concept development and copywriting to support targeted subscription offers for a multi-effort renewal series.
Subscriber Acquisition Email
CLIENT
Rogers Magazine Service
WORK
Planning and copywriting
Targeted based on data modelling, these emails targeted AIR MILES collectors most likely to be interested in magazines. Testing identified the version shown here – with a 3-magazine, 100-mile bonus offer and monthly credit card payment – as the most successful.
Upsell Email Banners
CLIENT
Rogers Magazine Service
WORK
Planning and copywriting
These examples show a few of the seasonal and special event banners developed to add response-sustaining variety to an ongoing email program. Banner themes were carried through by featuring focused, topical magazine selections. These twice-monthly emails targeted current and lapsed customers, generating substantial order volume.
