Direct Mail
New Member Acquisition Mailing
CLIENT
Truth + Dare Agency for Municipal World
WORK
Copywriting
As part of Municipal World’s Insider Membership campaign, this printed overcover wrapped around a mailed copy of the magazine. Campaign results exceeded plan.
The left panel extended over the back cover of the magazine and included the mailing address. The narrower right-side panel carried the promotional headline without obscuring the magazine front cover.
Subscriber Acquisition Mailing
CLIENT
Rogers Magazine Service
WORK
Planning and copywriting
These examples were part of a personalized consumer direct mail campaign. Shown are the letter, reply form and brochure for the control AIR MILES package. Other versions featured non-AIR MILES offers. All were targeted based on analysis and modelling of prospect data.
Retailer Catalogue Mailing
CLIENT
Magazines Canada Distribution
WORK
Business-to-business copywriting
Shown is the English language cover letter for active wholesale accounts. It was printed on premium stock, allowing a French version on the reverse side. The letter was enclosed with a copy of the new catalogue and order form. Other versions of the letter targeted prospects and lapsed accounts.
