About Eve Wollis

Hello! I’m a Toronto-based freelance copywriter, copy editor and consultant with over 20 years’ experience in marketing communications. I’ve handled projects for consumer, business and professional audiences. Direct response and subscription marketing are areas of award-winning expertise. Well-versed in digital and print media, I enjoy helping clients develop content, plan campaigns, and get the results they need – on time and on budget.

Recent projects include:

• Writing website content, social and email campaigns for a Canadian internet marketing agency with healthcare, technology and financial clients
• Writing subscription renewal and membership upgrade campaigns for a Canadian creative and digital agency’s publishing clients
• Editing conference programs and policy papers for a national, Ottawa-based professional association
• Managing a national, integrated marketing campaign to promote consumer awareness and drive retail purchase of Canadian magazine media.

Previous work focused on marketing major Canadian media including the Financial Post newspaper and consumer magazines such as Maclean’s and Chatelaine. I will be forever grateful for a culture of collaboration and the wealth of publishing knowledge shared by my editorial, research and advertising colleagues at the Post.

I have enjoyed opportunities to leverage new technology to update programs and develop more effective approaches. These ranged from creating successful direct mail targeting and recurring payment offers, to building an innovative – and profitable – ecommerce business offering more than 150 top Canadian and U.S. consumer magazines.

My honours degree in Experimental Psychology has been accompanied by a lifelong interest in human and animal behaviour. Away from my desk, you’re likely to find me practicing for musical pursuits, volunteering as a literacy tutor for adult learners, or – when the weather gods smile – enjoying the absolute bliss of outdoor tennis with friends.