Ads & Social Posts
Pandemic Healthcare Social Campaign
CLIENT
Blueprint Internet Marketing for Dynacare
WORK
Copywriting
In response to pandemic concerns, many Canadians stopped seeking attention for other important healthcare needs. Blueprint created a social media campaign for Dynacare to provide needed encouragement and reassurance.
Subscription Ad Concepts for Social Media
CLIENT
Truth + Dare Agency for Owlkids
WORK
Copywriting
A series of social media concepts presented Chirp Magazine as a helpful solution for parents of young children coping with the challenges of pandemic lockdowns.
A corresponding landing page concept followed through with a discounted subscription offer.
Membership Ads for Social Media
CLIENT
Truth + Dare Agency for Municipal World
WORK
Copywriting
Ads in LinkedIn and Facebook promoted Municipal World membership, driving visitors to a website landing page. The client reported that the resulting response and conversions were substantially better than plan.
Membership Ad for Magazine
CLIENT
Truth + Dare Agency for Municipal World
WORK
Copywriting
Municipal World’s membership campaign also included ads designed to run in the print edition of the magazine. Results have surpassed expectations.
Contest Ads for Social Media
CLIENT
Canada’s Magazine Store (Magazines Canada)
WORK
Copywriting
Ads in social media promoted the Genuine Canadian Getaway Contest. English and French language versions used whimsical videos and contest prizes to attract website visits and contest entries.
Magazine Subscription Ads
CLIENT
Rogers Media, Publishing
WORK
Copy editing
Shown is one of a series of print ads promoting subscriptions to magazines formerly published by Rogers, including individual titles such as Maclean’s and Chatelaine, and the multi-magazine version shown here. The mandate was to emphasize special low prices available to Rogers Cable and Telecom customers.
The copy editing objective was to improve ad effectiveness through clarity and smooth flow of the message.
Gift Membership Ad
CLIENT
Royal Canadian Geographical Society
WORK
Copywriting
This ad was part of a seasonal gift campaign using magazine ads, a direct mail renewal series and printed inserts. The photo illustration was a winner in the magazine’s annual Reader Photo Contest.
